STRATEGIES

Legal Marketing Results was created specifically for the advertising needs of personal injury and medical malpractice lawyers.  With twenty-five years of experience, we offer proven and highly successful marketing solutions that will get you results.  Most advertising attorneys aren't getting the best bang for their advertising dollars.  Our strategies will help you cut through the clutter, improve your image and market presence, and most importantly, increase your business.

Nearly 80% of those surveyed became aware of a specific law firm via a television ad*

We can take your current television advertising budget and significantly increase your reach and frequency.  How?  We have developed certain television spot placement plans that create a greater perception of frequency.  We also implement certain tactics that will help you reach larger audiences for less money.  Plus, truth is that improved results can often be attributed to the simple fact that we purchase airtime that is overlooked by other legal advertisers. 

So in other words, you will be exposed to a much larger percentage of the population and reach a greater number of the target demographics for personal injury and medical malpractice law.  The goal is to not only reach those who are currently injured, but to develop a strong name recognition that will yield top of the mind awareness when future tragedies strike.

No other medium even came close*

Yellow Page ads are possibly the most expensive and ineffective means of advertising that a lawyer can buy.  The excessive amounts of money we've seen lawyers paying every month is down right criminal!  Should you advertise in the Yellow Pages? Yes.  But just like with television, you must strategically analyze the cost per person reached.   Unfortunately, unlike television, there is no rating system that provides details of how many will see your ad and when.  But there are ways to calculate and crunch the numbers to reach a reasonable assessment.   Of course, total people reached is only part of the cost per person equation.  You also have  to consider the variable costs associated with the size and number of ads you place in the book.  No question there is a lot to consider.  But if you have television advertising that creates  strong name recognition, your Yellow Page advertising will be far more effective, even with smaller ads at lower spending levels.  Now ponder this.  If research shows that Yellow Page advertising is less effective for lawyers than television, which medium should get the larger budget?

One more point.  If you're a Yellow Page advertiser, you've likely been shown the "impressive" numbers for total directories distributed!  Have you ever been in a large office, maybe even your own, where stacks of Yellow Page books sit in a corner unused?  Think of a corporate skyscraper full of those unused books and you'll know why we don't take into account the number of directories "distributed".

And the award for the new King of ineffective & expensive advertising goes to?

Now comes along Internet advertising and at the rate lawyers are spending, it may soon take over the Yellow Pages as the number one way to flush your money down the toilet.  And who’s leading the way for lawyer Internet ad sales? That’s right, Yellowpages.com!  We've heard the pitches and seen the outrageous amounts of money lawyers are being asked to spend to have "thousands" of leads driven to their websites.  One representative of Findlaw informed us that a local law firm who is not even currently advertising on television, is spending twelve grand a month on internet advertising!!  That is truly insane!  We've studied our own law firm website statistics and  the number of website referrals are no where near the claims being made by likes of YellowPages.com and FindLaw.com.  Should you have a website? Yes.  But if you have other advertising that promotes your website, such as television and yellow pages, people will go directly to your site and the value of additional internet advertising diminishes significantly.

 

* Results of our independently conducted marketing studies.