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February 2010
Expert advice for advertising
attorneys.
There has never been a
better time for lawyers to advertise on television.
Local television stations and cable providers have been hit
hard by the economy and they’re desperate for advertising
business. The loss of revenue from a year ago is
astounding. TV ad sales for 21 of the top 25 local
broadcast categories were down 25% on average in 3rd
quarter 2009 versus 3rd quarter2008. Not
surprising however, ad revenues from legal services for that
same period were up over 3%. The available inventory for
commercial airtime on local TV stations and cable is enormous
and great spot placements are there for the taking. At
Legal Marketing Results, we’ve developed strategies that
enhance the perception of frequency and increase the
effectiveness of your advertising.
With television, you bring
your law firm’s advertising message directly to the
masses. With yellow page advertising, your message sits
somewhere in a desk drawer waiting for the masses to find your
ad. Similarly, your website is just sitting somewhere in
cyberspace waiting to be found on crowded search
engines. Advertising that sits and waits to be
discovered is not cost effective and it does little to
increase your law firm’s name recognition and top of the mind
awareness. At Legal Marketing Results, we strive to
create television commercials that enhance the law
profession's image. We create our
commercials with high quality, professional production tools
such as 35mm and Super16mm film cameras. Plus, because
we have our own film/video company, Lasso
Productions, we eliminate the middle man and pass
the savings on to you.
Legal Marketing Results
offers proven and highly successful advertising and marketing
solutions for personal injury and medical malpractice
attorneys. Is your advertising leading the pack or
is it lost in the shuffle? Don't settle for legal
advertising that just follows in the misguided footsteps of
the competition. Our strategies are designed to create
high market visibility, name recognition and top of the mind
awareness. We know your business, we know your clients
and we know what works and what doesn't. To learn more,
visit our website
and watch our video demo reel,
or simply contact us
.
Greg
Wolske
Legal Marketing
Results
Lasso Productions
®
614-326-3456
Email
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Past
articles:
Are you marketing your law firm as a memorable
brand?
Is your advertising and marketing creating
name recognition that generates top of the mind awareness
within your market? Read
More
Does your website
marketer have a
conflict of interest?
Coke and Pepsi
would never share the same advertising agency due to conflict
of interest. So why do numerous competing law firms in
the same market, all use the same website marketing
company? Read
More
Still traveling down
that yellow page
road?
Why do so many lawyers still spend tens of
thousands a month on a nearly extinct medium that sits in
drawers, closets and backrooms? Read More
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Copyright
(C) 2010 Legal Marketing Results. All rights
reserved.
1653 Oak Hill
Road, Columbus, OH 43220, 614-326-3456
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