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March 2010
Expert advice for advertising
attorneys.
Television: the legal advertiser’s best
bet.
Fact: A law firm cannot build a strong brand
with community wide, name recognition and top of the mind
awareness without traditional media such as
television.
In recent years, internet “marketers”, including
every “kid” with a computer, have convinced many lawyers that
all they require for success is a fancy website and some
search engine optimization. Many have proclaimed that
“television is dead”. This is an absurd, ignorant
statement and any new media marketer who tells you this is
either inexperienced or just plain full of it! If you
want your law firm to become a well known brand name, you’ll
need to utilize media with plenty of frequency and
reach. And television advertising delivers both
better than anything else out there.
Attention: Medical Malpractice Plaintiffs’
Lawyers – here’s what your competitors have been up to!
According to the Chamber Institute for Legal
Reform, television advertisements
soliciting plaintiffs for medical malpractice lawsuits
increased from about 10,150 ads in 2004 to more than 156,000
ads in 2008--nearly a 1,400 percent increase in four years,
according to a new study released today. The study showed that
spending for these ads increased from $3.8 million to nearly
$62 million during this time period--a 1,300 percent increase
in 2008-adjusted dollars. In addition, while TV ad sales
drastically declined in nearly all of the top 25 local
broadcast categories in 2009, revenues for legal services
actually increased. Clearly, television is a very
important advertising medium for law firms that want to be
competitive.
Just who and where are those potential medical
malpractice clients?
Numerous research studies have shown that medical
errors disproportionately affect minorities, the poor, the
less educated, the elderly and those who live in rural areas.
I’m quite sure that most plaintiffs’ lawyers who
represent medical malpractice victims would agree. So
how do you reach these potential clients? Well, if
you’re marketing your law firm solely via the internet, the
odds of these individuals seeing your website or search engine
ads are greatly diminished. Why? Because numerous
surveys have shown that the above mentioned demographic groups
are among the least likely to use and/or have access to the
internet. Television is a far superior advertising
medium for law firms who want to reach current and future
victims of medical malpractice.
Legal Marketing Results
offers proven and highly successful advertising and marketing
solutions for personal injury and medical malpractice
attorneys. Is your advertising leading the pack or
is it lost in the shuffle? Don't settle for legal
advertising that just follows in the misguided footsteps of
the competition. Our strategies are designed to create
high market visibility, name recognition and top of the mind
awareness. We know your business, we know your clients
and we know what works and what doesn't. To learn more,
visit our website
and watch our video demo reel,
or simply contact us
.
Greg
Wolske
Legal Marketing
Results
Lasso Productions
®
614-326-3456
Email
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Past
articles:
There has never been a better time for
lawyers to advertise on
television. Local television stations and cable providers have been
hit hard by the economy and they’re desperate for advertising
business. The loss of revenue from a year ago is
astounding. TV ad sales for 21 of the top 25 local
broadcast categories were down 25% on average in 3rd
quarter 2009 versus 3rd quarter2008. Not
surprising however, ad revenues from legal services for that
same period were up over 3%. The available inventory for
commercial airtime on local TV stations and cable is enormous
and great spot placements are there for the taking. At
Legal Marketing Results, we’ve developed strategies that
enhance the perception of frequency and increase the
effectiveness of your advertising.
With television, you bring your law firm’s
advertising message directly to the masses. With yellow page advertising, your message sits
somewhere in a desk drawer waiting for the masses to find your
ad. Similarly, your website is just sitting somewhere in
cyberspace waiting to be found on crowded search
engines. Advertising that sits and waits to be
discovered is not cost effective and it does little to
increase your law firm’s name recognition and top of the mind
awareness. At Legal Marketing Results, we strive to
create television commercials that enhance the law
profession's image. We create our
commercials with high quality, professional production tools
such as 35mm and Super16mm film cameras. Plus, because
we have our own film/video company, Lasso
Productions, we eliminate the middle man and pass
the savings on to you.
More
articles here.
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