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June 2010
Expert advice for advertising
attorneys.
How is your law firm
perceived by the public?
An
independent marketing survey found that public perception of
our legal television advertising was as
follows:
Our
lawyer commercials created the highest levels of top of the
mind awareness. This awareness was well distributed
among numerous & various demographics.
Among
competing lawyers, our advertising received the highest
percentage of positive impression in the marketplace and the
lowest percentage of negative impression.
Our
advertising did a good job of communicating messages with the
highest recall for services advertised - personal injury /
wrongful death and medical malpractice.
Our
commercials created highly identifiable law firm
spokespersons. A high percentage of those surveyed
mentioned the lawyers appearing in our ads by
name.
These
results reflect the exact goals that I set out to achieve when
creating advertising and marketing strategies for law
firms. Establishing a strong brand and presence is the
key to long term continued success. Advertising toward
those who may need legal help in the future is just as
important as reaching those who seek legal services
today.
Legal Marketing Results offers proven and highly
successful advertising and marketing solutions for personal
injury and medical malpractice attorneys. Is your
advertising leading the pack or is it lost in the
shuffle? Don't settle for legal advertising that just
follows in the misguided footsteps of the competition.
Our strategies are designed to create high market visibility,
name recognition and top of the mind awareness. We know
your business, we know your clients and we know what works and
what doesn't. To learn more, visit our website
and watch our video demo reel,
or simply contact us
.
Greg
Wolske
Legal Marketing
Results
Lasso Productions
®
614-326-3456
Email
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Think your advertising is tops? Odds are
there's room for improvement. Contact us for an
evaluation of your current strategies. Put our 25 years
of experience to work for you!
Past
articles:
With
television, you bring your law firm’s advertising message
directly to the masses.
With yellow page
advertising, your message sits somewhere in a desk drawer
waiting for the masses to find your ad. Similarly, your
website is just sitting somewhere in cyberspace waiting to be
found on crowded search engines. Advertising that sits
and waits to be discovered is not cost effective and it does
little to increase your law firm’s name recognition and top of
the mind awareness.
There has never been a better time for
lawyers to advertise on
television.
Local television stations and cable providers have been
hit hard by the economy and they’re desperate for advertising
business. The loss of revenue from a year ago is
astounding. TV ad sales for 21 of the top 25 local
broadcast categories were down 25% on average in 3rd
quarter 2009 versus 3rd quarter2008. Not
surprising however, ad revenues from legal services for that
same period were up over 3%. The available inventory for
commercial airtime on local TV stations and cable is enormous
and great spot placements are there for the taking.
More
articles here.
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(C) 2010 Legal Marketing Results. All rights
reserved.
1653 Oak Hill
Road, Columbus, OH 43220, 614-326-3456
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