|
April 2010
Expert advice for
advertising attorneys.
Yellow page advertising - Stop wasting money on the ultimate
waste!
I have
frequently written about the ineffectiveness of yellow pages
advertising for lawyers. The medium is nearing extinction,
it’s much too expensive, its contractual obligations are
stifling, and the return on investment is extremely poor.
An internet search on the subject will reveal many other
advertisers who would concur. But here is one more reason
not to advertise in the yellow pages – the
 environment.
Every year in the US, over 500 million phone books are
published. That’s far more books than there are people!
The waste of resources is staggering, and the number of books recycled is far less than the number of books that end
up in landfills. (Read More
Here)
A big selling point
for yellow pages salespeople is the number of books
published and distributed. But just how many of those
directories containing your big full page ad are actually opened and viewed by another human being?
 
With television, you bring your law firm’s
advertising message directly to the masses. With yellow
page advertising, your message sits somewhere in a desk
drawer waiting for the masses to find your ad.
Similarly, your website is just sitting somewhere in
cyberspace waiting to be found on crowded search engines.
Advertising that sits and waits to be discovered is not cost
effective and it does little to increase your law firm’s
name recognition and top of the mind awareness.
Legal Marketing Results
offers proven and highly successful advertising and marketing
solutions for personal injury and medical malpractice
attorneys. Is your advertising leading the pack or
is it lost in the shuffle? Don't settle for legal
advertising that just follows in the misguided footsteps of
the competition. Our strategies are designed to create
high market visibility, name recognition and top of the mind
awareness. We know your business, we know your clients
and we know what works and what doesn't. To learn more,
visit our website
and watch our video demo reel,
or simply contact us
.
Greg
Wolske
Legal Marketing
Results
Lasso Productions
®
614-326-3456
Email
|
Past
articles:
Fact: A law firm cannot build a strong brand
with community wide, name recognition and top of the mind
awareness without traditional media such as
television.
In recent years, internet “marketers”,
including every “kid” with a computer, have convinced many
lawyers that all they require for success is a fancy website and
some search engine optimization. Many have proclaimed that
“television is dead”. This is an absurd, ignorant
statement and any new media marketer who tells you this is
either inexperienced or just plain full of it! If you want
your law firm to become a well known brand name, you’ll need to
utilize media with plenty of frequency and
reach. And television advertising delivers both
better than anything else out there.
There has never been a better time for
lawyers to advertise on
television. Local television stations and cable providers have been
hit hard by the economy and they’re desperate for advertising
business. The loss of revenue from a year ago is
astounding. TV ad sales for 21 of the top 25 local
broadcast categories were down 25% on average in 3rd
quarter 2009 versus 3rd quarter2008. Not
surprising however, ad revenues from legal services for that
same period were up over 3%. The available inventory for
commercial airtime on local TV stations and cable is enormous
and great spot placements are there for the taking. At
Legal Marketing Results, we’ve developed strategies that
enhance the perception of frequency and increase the
effectiveness of your advertising.
More
articles here.
|
|
We make every effort to send our newsletters to only
those interested. Please confirm
your continued interest in receiving these. Or if you
prefer you may refuse
any further such communications. To ensure delivery to your inbox (not bulk or junk
folders), please add
info@legalmarketingresults.com to
your address book.
Copyright
(C) 2010 Legal Marketing Results. All rights
reserved.
1653 Oak Hill
Road, Columbus, OH 43220, 614-326-3456
|
